Content Manager and YouTube Creator – Tech Company Marketing Team – Job Description Template

Overview:

Do you love tech? Do your friends refer to you as a YouTube savant? Do you love storytelling? If so, this might be the perfect job for you!

  • Our marketing team is looking for an experienced digital video expert to launch our YouTube channel.
  • The ideal candidate is a creative, data-driven channel management expert.
  • To be successful in this role, you’ll need to be excellent at balancing developing stories and video series that resonate with our community and aligns to the needs of our initiatives.
  • Your goal is to be as creative as possible in showcasing our company through a compelling video series that brings our target audience back week after week and drives full-funnel impact to help us reach our goals.
  • Experience overseeing video creative and production is a must, as well as the ability to strategize, ideate, explore new video opportunities across platforms, work across departments and build consensus within our large organization.

Responsibilities:

  • Develop and oversee execution of video content for the YouTube channel.
  • Create and advance a long-term strategy to move our presence on YouTube.
  • Coordinate with social teams on strategy and execution for video across platforms.
  • Create and maintain the video content calendar.
  • Develop audiences to meet ambitious growth goals without compromising creative integrity.
  • Monitor, respond, and engage with audience conversations on YouTube in real-time.
  • Optimize opportunities to drive lead generation and full-funnel impact through video.
  • Work with a team of writers, marketers, video producers, and video optimizers.
  • Work closely with our cross-functional partners to advocate making platform-specific video content, and ensure that partner deadlines are met.
  • Integrate YouTube throughout email communications customers.
  • Stay on top of YouTube, as well as social media video trends, timely events, and internal content initiatives to seize on opportunities.
  • Be experimental with content, take risks with what you’re creating, be ambitious and original.

Requirements:

  • Deep knowledge of the YouTube platform and potential audiences.
  • Certification in YouTube channel growth (among other YouTube certifications).
  • Proven track record of developing audiences and increasing engagement on YouTube.
  • A background in YouTube content creation, and an understanding of video across all social platforms.
  • Thorough understanding of the YouTube landscape, as well as other social platforms: building and managing communities, platform best practices, and consumer behavior.
  • Solid understanding of marketing and social media analytics and can apply a data-centric approach to the testing and optimization of content.
  • High tolerance for change, and the capacity to accomplish enormous amounts in a fast-paced, ever-changing environment.
  • Clear, effective communication skills and the confidence to advocate for our team and our audience in a room where talent or executives may have differing opinions.
  • Strong global IQ and is comfortable working with teams from different regional markets
  • The ability to tell an engaging, cohesive story through video content.
  • Solid presentation skills: You’ll be presenting our marketing plans to executives.
  • Strong perspective with the flexibility to graciously and gracefully pivot when new information is presented.
  • 4-7 years experience managing a brand’s YouTube presence.
  • We’re looking for a seasoned expert in digital video across many platforms, who specializes in the YouTube space.
  • Someone who’s had experience creating content and thinking strategically about how to make a channel successful.
  • You are comfortable, but keen to push boundaries and willing to take risks where others won’t.
YouTube Consultant
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