Director of YouTube Strategy and Production – Entertainment or Content Company, On-site – Job Description Template


  • You will spearhead strategy and physical production for our long-running successful franchises.
  • You will collaborate with editors and audience development teams and cultivate new and existing talent for projects.
  • Throughout the process, you will ensure that our premium videos innovate, our curated talent resonates, and we meet ambitious goals.
  • This position reports to the Vice President of YouTube Strategy and Production.


  • You’ll juggle multiple brands, projects, schedules, talent reps and series in various stages of production and constantly monitor the digital landscape for new talent and trends in short-form and social video.
  • You’ll work with audience development, entertainment teams, and video producers and editors to select, assign, review, and publish videos across our portfolio of YouTube Channels to meet ambitious goals.
  • You will use your technical, editorial and creative storytelling expertise during all stages of production.
  • You will work with digital leadership to develop and iterate on YouTube video strategy.
  • You will grow and lead a team of dedicated shooters, editors, producers and storytellers.


  • You have 6+ years’ experience in video, with at least 4 years working in digital, and two years working on YouTube.
  • You have experience leading a team of 4+ people.
  • You are comfortable in a collaborative, matrixed organization.
  • You have worked on YouTube video growth, and are passionate about the opportunities in the space.
  • You are known for strong leadership and organizational skills and an eye for talent (both behind and in front of the camera) and polished, compelling content.
  • You believe that data can be used to make your work better and you have a strong foundation and experience in incorporating analytics into workflow.
  • You have experience with YouTube Analytics, CMS, etc.
  • You are an optimization whiz and up on the latest trends in thumbnails, trending topics, titles, etc.
  • You are a problem solver who sees the whole picture of the project, from the logistics to the finished product.
  • You are great at optimizing metadata for maximum views and engagement.
YouTube Consultant